Message from the
President

I would like to thank you, our shareholders, for your exceptional support and patronage.

The first year of our medium-term management plan 2023-2025, “providing excitement - connecting with customers widely and deeply,” has ended. Over the past year, we have made various initiatives to achieve our goals for the final year of the medium-term management plan.

In August 2023, we launched the “UA Club,” a new membership program to continuously deepen relationships with each and every customer. This program is designed to provide a more economical and easy-to-understand shopping experience through the shift from the points system to the miles and coupons system, and the generalization of the membership stage system and benefits to all brands.
We are also digitizing the customer service suggestion capabilities of our sales staff across the country, and over 1,000 sales staff post more than 110,000 styling articles a year, leading to sales in physical stores and online shopping. We also launched the DX Sales Master System, which certifies sales staff who conduct high-quality sales DX activities, and we hope to further deepen this initiative.

As a solution to the challenges of achieving our long-term vision, we are steadily advancing measures for future growth, including preparing to cultivate new businesses to develop new customer segments, launching “UNITED ARROWS BEAUTY,” a cosmetic brand aimed at expanding the non-apparel sector, and developing pop-up shops in China. In April 2024, “ATTISESSION” a women’s brand for Generation MZ was launched, and a new brand for adult women “conte” will begin to be developed in the fall of 2024.The opening of stores in mainland China is also in the specific preparation stage. This is a year in which we will finally enter an aggressive phase for the future.

In order for our company to become a highly sensitive and high-value-added lifestyle provider group that is indispensable for customers to live a prosperous life, we will launch several other new businesses in our medium-term management plan. We still have much unexplored territory and many customers we have yet to acquire if we are to create a standard for lifestyle culture, which has been an aspiration since our founding. We propose a wide range of lifestyles based on fashion and expand our customer base through highly sensitive, high-value-added services.

We will strive to achieve our medium-term management plan and realize our long-term vision of becoming “UNITED ARROWS, a Beautiful Company.” We will do this by not forgetting to have a thorough customer perspective and refining our competitive advantages in terms of service, products, and places. We sincerely ask you, our shareholders, to continue to support the UNITED ARROWS Group.