Business Overview

The UNITED ARROWS Group’s Businesses

United Arrows operates multi-brand shops that market a broad mix of designer brand products, private label brand men’s and women’s clothing and accessories, and miscellaneous items that have been sourced in Japan and overseas in keeping with our distinctive sensibility.

The source of our competitive advantage is our all-out effort, grounded in Our Way—All for the Customer—to hone the three elements of customer satisfaction: service, products, and places. By continually improving these three elements, we seek to realize our mission “to continually create, with sincerity and a sense of beauty, new tomorrows for our customers that set the standard for lifestyle culture.” Three Key Sources of Satisfaction for Customers

Three Key Sources of Satisfaction for Customers

Service

Responsive customer service grounded in refined hospitality.

Products

Carefully made and selected products that incorporate a broad global perspective and satisfy the five criteria.*

Places

Facilities, spaces, and environments, including shops, e-commerce, and other customer touchpoints, that are genuinely comfortable and pleasant.

The Origin of Our Company Name

The name United Arrows ltd. is derived from the Company’s quest to “UNITE” the “ARROWS” that travel straight toward a single target. The name is an expression that encapsulates the individuality of each and every employee working toward a common mission. Projecting our stance toward human resources, United Arrows ltd.reflects an organization made up of diverse and unique employees bound together under a single aspiration.

The UNITED ARROWS LTD. Logo

The UNITED ARROWS LTD. Logo

The United Arrows ltd. logo depicted in our corporate identity is put forward based on the origins of the Company name. The motif was created by combining the “U” of “UNITED” and the “a” of “ARROWS” and is a front-on image of a quiver of arrows.

UNITED ARROWS

UNITED ARROWS

Men'sWomen'sHome

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    An apparel-centered lifestyle for consumers with grown-up tastes, based on a concept of luxury and refinement.

    United Arrows is a select shop that proposes a lifestyle centered on apparel for consumers with grown-up tastes. United Arrows aims to create a new style of living in Japan through fashion, based on a concept of luxury and refinement. We provide select products, both original items and imported items from throughout the world, that fuse the traditions and culture of Japan and the West, brought to you in a comfortable setting and with quality customer service.

    BEAUTY&YOUTH UNITED ARROWS

    BEAUTY&YOUTH UNITED ARROWS

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      A select shop designed around the concept of spiritual beauty and enduring youth.

      Designed around the concept of spiritual beauty and enduring youth, United Arrows emphasizes the value of maintaining flexible sensibilities and spirituality, which we express as Beauty & Youth. We carry a wide range of items, from casual to formal, from Japan and throughout the world, for men and women.​

      UNITED ARROWS green label relaxing

      UNITED ARROWS green label relaxing

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        Be Happy - Stylish days for better living- A shop with just a touch of the latest trends and that fits a variety of lifestyles perfectly.

        Be Happy - Stylish days for better living -
        Be Happy is an apparel and accessories brand of items and ideas that enrich the heart. You are sure to find something new every time you visit.
        Be Happy is here to help you enjoy your every day, surrounded in comfort and color, in a style that's right for you with just a touch of the latest trends.
        The concept of our select shop is Be Happy, a place where you will find something that expresses who you are and perfectly fits a variety of life styles.

        District UNITED ARROWS

        District UNITED ARROWS

        Men's

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          Creativity and craftsmanship

          ​District United Arrows, based on a concept of Creativity and Craftsmanship,
          ​embodies the essential value of fashion.

          Odette e Odile

          Odette e Odile

          Women's

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            Shoes for the elegant woman, combining French chic with a modern taste for each season.

            These shoes give you excitement and confidence the moment you take them in hand, and are sure to become a prized possession. Inspired by the ballet Swan Lake, Odette e Odile mixes the intelligent and graceful French chic with a modern taste for each season.
            Women of today from all walks of life can find something right for themselves in this brand.

            DRAWER

            DRAWER

            Women's

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              We hope to fill your dresser drawers with items that are at the forefront of fashion and that you will treasure forever.

              The shop name "DRAWER" comes from UK customs that high-quality items were put in the upper part of the drawer. It is a shop where you can feel a sense of euphoria through a coordinated and shop space that stands out and highlights the sophisticated masterpiece. We develop designers brands carefully selected from the domestic and overseas along with the main original product and we propose a dignified style unique to adult women by adding mode items to basic items that can last for a long time.

              UNITED ARROWS & SONS

              UNITED ARROWS & SONS

              Men's

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                UNITED ARROWS & SONS is the concept store which offer street-influenced culture with quality that pass down through the generations.

                THE STATION STORE UNITED ARROWS LTD.

                THE STATION STORE UNITED ARROWS LTD.

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                  THE STATION STORE UNITED ARROWS LTD. is devoted to making people's lifestyles more fashionable and comfortable. In order to pass richly everyday,whether searching for a gift for a friend or reward for oneself.With a focus on the key words fashion, convenience, and gifts, is on display to brighten the daily lives of customers.

                  monkey time BEAUTY&YOUTH UNITED ARROWS

                  monkey time BEAUTY&YOUTH UNITED ARROWS

                  Men's

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                    Focusing on the latest designs, tastes, materials, and cuts for the man who wishes to express his individuality and creativity.

                    The creation is based on the respect for traditional items inherited from generation to generation. And suggesting the original Japanese mixed style with free ideas of “Street” and the creative sensitivity of “Mode”.

                    STEVEN ALAN

                    STEVEN ALAN

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                      New York's Steven Alan offers simple and comfortable items, and styles designed for fun and grown-up fashion.

                      In 1994, Steven Alan opens his first store in New York. Both classic American with a twist and authentic American casual as base, Steven Alan suggests a simple and comfortable style. Apart from the original line, stores also carry items selected with much care, providing a modern, sophisticated selection.

                      ASTRAET

                      ASTRAET

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                        We propose a life of luxury through elegant clothing of the highest quality. Astraet lets you stay true to your sensibilities and your own unique path, without losing yourself in the latest trends.

                        Our three categories of New Basic, Heritage Classic, and Street Mix are designed around a philosophy of “Modernize” for the spiritually mature woman, modernizing your sensibilities through our collection of high-quality original designs and selected items.

                        6(ROKU)

                        6(ROKU)

                        Women's

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                          < 6 (ROKU) > , a fashion label of refined and elegant casual styles for mature women. It offers original items along with casual vintage collections stemming around the axis of 6 universal elements of "SPORTS", "MILITARY", "ETHNIC", "MARINE", "WORK", and "SCHOOL."

                          H BEAUTY&YOUTH

                          H BEAUTY&YOUTH

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                            This new Beauty and Youth concept store proposes high-end sport and casual items based on our concept of City Man and Woman and the philosophy of cool clothes for the grown-up Tokyoite.

                            H carries a line of high-end sport and casual items based on our concept of City Man and Woman and philosophy of cool clothes for the grown-up Tokyoite. The three floors are planned for different situations and occasions in the women’s, men’s, and resort and relaxation wear categories. We also have a vintage corner and sundries corner for consumers with grown-up tastes, provided in an elegantly designed space. The basement is also home to the popular Daikanyama pizzeria, Pizza Slice.

                            WORK TRIP OUTFITS GREEN LABEL RELAXING

                            WORK TRIP OUTFITS GREEN LABEL RELAXING

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                              Look sharper and more fashionable with our everyday business wear.

                              Modern men and women are called on to match the rapid pace of life while faced with a variety of personal needs such as adding a touch of fashion not just to clothing but to their whole lifestyle, and maintaining a healthy balance in all aspects of their lives. We offer a previously-unavailable style of business wear that is sharper and more fashionable, not only for business people, but for a wide range of lifestyles.

                              AEWEN MATOPH

                              AEWEN MATOPH

                              Women's

                              LOEFF

                              LOEFF

                              Men'sWomen's

                              BLAMINK

                              BLAMINK

                              Men'sWomen's

                              Outlet

                              UNITED ARROWS LTD. OUTLET

                              UNITED ARROWS LTD. OUTLET

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                              See the complete lineup of all of United Arrows Group store brands in all their splendor, providing total fashion coordination for both men and women.

                              A large variety of store brands such as "UNITED ARROWS", "BEAUTY & YOUTH UNITED ARROWS", "UNITED ARROWS GREEN RELEASE RELAXING", etc. are lined up, the product selection unique to "UNITED ARROWS OUTLET" is attractive. Total coordination with items such as shoes and bags is also possible from beautiful item of men's and women's to casual items.

                              Online Store

                              UNITED ARROWS LTD. ONLINE STORE

                              UNITED ARROWS LTD. ONLINE STORE

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                              The official UNITED ARROWS LTD. ONLINE STORE features a comprehensive lineup of products from UNITED ARROWS LTD.’s major brands, including UNITED ARROWS, BEAUTY&YOUTH UNITED ARROWS, UNITED ARROWS green label relaxing, Another Edition, Jewel Changes, and Odette é Odile. UNITED ARROWS.The number of items available on this site is consistently above 10,000, and the site utilizes store inventory management functions, allows points to be accumulated on one’s UNITED ARROWS LTD. HOUSE CARD, and offers other services that can only come for a directly managed online store.

                              UNITED ARROWS Group Companies

                              coen

                              coen

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                                COEN CO., LTD., launched the coen brand in fall 2008 with the aim of introducing a brand that targets the new basic trend-conscious market into the UNITED ARROWS Group.
                                In accordance with its theme of easy chic, coen offers a lineup of affordably priced items ranging from popular American-style casual items to those items that reflect the latest trends.

                                CHROME HEARTS

                                CHROME HEARTS

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                                  A lifestyle brand carrying everything from leather goods, silver accessories, and jewelry, to apparel.

                                  Chrome Hearts, based in Hollywood, California, USA, was founded by Richard Stark and his wife Raleigh.
                                  Today as we continue to grow as a lifestyle brand that extends from leather items to apparel, silver items and jewelry widely.
                                  The unrivaled world view, original design, item lineup feels elaborate detail, is loved by many celebrities and artists.