ER

Concept

: ER is a brand built on the concept of “becoming a spark for someone, and bringing people closer.” Designed for anyone who enjoys expressing themselves freely through fashion.
The brand is directed by emma, a model, and Rino Nakamura, a stylist—long-time friends and creative partners who have spent the past twelve years growing side by side since their days at Bunka Fashion College. Through countless shared experiences as model and stylist, they’ve developed a unique sense of style and a way of creating that feels truly their own.
Drawing on the ideas and inspirations they’ve gathered over the years, ER offers pieces based on “the things we’ve always wanted, yet never quite found.” Each item is designed to let people enjoy fashion in their own way—without being limited by age, gender, or categories.