Philosophy of UNITED ARROWS

The Standards of Japanese Lifestyle

UNITED ARROWS LTD’s corporate philosophy provides the vision and purpose of its everyday activities. Positioned at the very heart of its business endeavors, this philosophy is comprised of five core elements. The Company has also maintained an unwavering commitment to the concept of values since its foundation. It is these values that are carried forward as the essence and spirit of UNITED ARROWS LTD.

Philosophy system

Philosophy : The Standards of Japanese Lifestyle

This philosophy provides the basis for which all decisions are made. It embodies our aspiration and soul, giving us the purpose for our existence, a roadmap for how best to contribute to society and direction with respect to our business activities.

Rule : Our Stores are for Our Customers

This rule outlines the code to which the Group must strictly adhere.

Policy : Move Beyond Traditional Mindsets

This policy sets that standard by which decisions are made when creating and selecting products.

Spirit : Creative Merchants

This spirit underpins an unwavering awareness that guides our actions and behavior. It represents a commonly held understanding that enables us to realize our philosophy.

Code of Conduct : Make Your Real Style

This Code of Conduct represents the guideline by which we can best realize our philosophy and the basis for our actions and behavior. At the same time, in continuously creating five types of value, we will also bring our philosophy to fruition and contribute to society.

Creation of Five Types of Value : Customer Value, Employee Value, Business Partner Value, Social Value and Shareholder Value

Whatever difficulties we may face, it is imperative that we maintain a balanced approach toward creating the aforementioned five values. The only way to create these five types of value is to ensure that each and every employee undertakes his or her duties for and behalf of customers in order to create customer value. Moreover, our ability to create employee, business partner, social, and shareholder value rests entirely on securing customer value.

Company Name, Origin of Logo

The Origin of Our Company Name

The name UNITED ARROWS means to "UNITE" the "ARROWS" that go straight toward one goal. UNITED ARROWS derives from what likened the way of being of each staff who presses on toward our common mission to "ARROWS."

UNITED ARROWS LTD. Logo

The logo of UNITED ARROWS represented in our corporate identity was made based on the origin of the company name. It was created by combining the "U" of "UNITED" and the "A" of "ARROWS" with the image of squarely viewing of "UNITED ARROWS" as a motif.